Services
Good Books Marketing offers a full suite of marketing services designed specifically for the publishing sector - with deep expertise in educational, academic, and scholarly markets.
Our core areas of expertise are listed below, though our full capabilities extend beyond this selection. Reach out to us to discuss your specific needs.
Marketing Strategy
Strategic direction for stronger sales, adoptions, and visibility
Whether you need ongoing marketing strategy support for your portfolio of titles, or a tailor-made tactical plan to help launching a new book, we’re here to help you build awareness, drive engagement, and move people toward action.
Content Marketing
Where creativity becomes content that connects
Content production, when done with intention and craft, transforms raw ideas into meaningful stories that resonate. It helps your brand speak in a voice your audience recognises, builds emotional connection, and creates a consistent presence across every channel.
Digital marketing
Social. Paid. Email. One connected strategy.
Whether it’s social content that stops the scroll, paid media that amplifies your reach, or email that keeps your brand top‑of‑mind, we craft digital marketing that works together to create meaningful, measurable impact.
About us
We help publishers, inprints and authors to find their audiences and grow their sales. ​
Good Books Marketing is an Oxford‑based creative and marketing agency specialising in the publishing trade. Founded in 2015 by Ilaria Giovanelli, the agency brings over 20 years of experience across major publishers including Oxford University Press, Taylor & Francis, Routledge, and Pearson.
We combine industry expertise with creative thinking to deliver marketing strategies that work. From large‑scale campaigns to bespoke consultancy, we support publishers and authors across the UK with flexible, collaborative services designed to meet your needs.
You are in good company!
Hear from the awesome customers who have us in their good books
I have worked with Ilaria over a number of years. She is a talented and experienced marketer and copywriter, able to work efficiently and effectively on a wide variety of activity across a range of channels and media. She is also skilled at working with a wide range of stakeholders, and is a natural communicator and problem-solver. I wouldn't hesitate to recommend Ilaria!
Clare De-Bank
Head of Marketing, UK Schools, Pearson
I have worked with Ilaria for many years, and she has always consistently produced highly effective and original publicity campaigns, all delivered with charm and enthusiasm.
Helen McManners,
Marketing Manager,
Oxford University Press
Ilaria has consistently provided me with well-written, concise and informative press releases. She has experience with working with large academic publishers, who often require press pieces written at short notice and to tight deadlines. I would would recommend her to anyone looking for a well-informed press writer.
Imogen Catling,
Marketing Manager,
Taylor & Francis Group
Contact Us
We'd love to be in your good books!
Contact us today for a complimentary chat and see what we can do for you.